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Huda Heidi Kattan (born October 2, 1983) is an Iraqi Americans makeup artist, beauty blogger, and entrepreneur. She is the founder of the cosmetics line Huda Beauty.
In 2013, Kattan founded a cosmetics line which, like her blog, is also called "Huda Beauty." Her first product, a series of false eyelashes, was released through Sephora. The Huda Beauty label achieved success with the sales of the false eyelashes, which were famously worn by Kim Kardashian.
Huda's company, which is based in Dubai, later began to offer other beauty products, including eye shadow palettes, liquid lipsticks, lip liners, highlighter palettes, foundations, concealers, baking powders and liquid eyeshadows.
Kattan achieved popularity on Instagram, attaining more than 54 million followers as of 2025. Kattan is ranked #1 on the "2017 Influencer Instagram Rich List", earning $18,000 for each post of sponsored content. Kattan has been described as "a Kim Kardashian of the beauty influencer economy", and was declared one of the "ten most powerful influencers in the world of beauty" by Forbes magazine. She was chosen as one of "The 25 Most Influential People on the Internet" by Time magazine in 2017. Kattan has reportedly influenced entire brand and product line sales in the region. In 2017, after she mentioned a Foreo product on her YouTube channel, the brush sold out within a week in Harvey Nichols and Bloomingdale’s Dubai. In 2020, Kattan was listed on Fortune's 40 Under 40 In 2021, she was ranked number one on Cosmetify's Beauty Influencer Rich List.
In 2018, Kattan began starring in her own original Facebook Watch reality series entitled Huda Boss, alongside her family.
In 2021, Kattan participated in a campaign to provide food and donated one million meals through her cosmetics company Huda Beauty.
In 2021, Kattan and Huda Beauty started a petition for beauty brands to disclose when they've retouched or edited their images or videos, to help dismantle "toxic" social media beauty standards. Through her beauty brand, she has also supported the Asian American community, Médecins Sans Frontières (Doctors Without Borders) and food drive initiatives such as 100 Million Meals. Kattan has also used her social media platforms to condemn the unjust situation in Palestine. In May 2021, Kattan and her company, Huda Beauty donated $100,000 to Help India Breathe, a COVID-19 relief fundraiser launched by former monk Jay Shetty and his wife, Radhika Devlukia-Shetty.
In November 2023, Kattan donated $1,000,000 to two humanitarian organizations in Gaza, Doctors Without Borders and Human Appeal.
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